Sales Management: Is Santa Claus the Perfect Sales Director?

It’s very rare to see people hostile towards Santa Claus. This legendary character always exudes warmth and enthusiasm. Why? What lessons can you learn from the big red man for your sales team management? Find out now!

The principle of “Have you been good this year?” Only well-behaved children will get their gifts!

Adopt the same approach with your sales representatives. Recognize and reward them when they have met their set objectives or when they demonstrate exemplary behavior. Recognized sales reps are more effective; it’s their primary motivator!

Natural Friendliness: Santa Claus is a character who is naturally likable.

For your sales force, the work atmosphere is important, and they will be more motivated if they maintain a good relationship with you. Social motivations are becoming increasingly important in business. Providing pleasant relationships for your sales reps increases their commitment to you and your company. This relational aspect is also an effective way to retain your team.

Giving the Right Reasons to Be Motivated: The elves work to give children a beautiful Christmas, isn’t that a great cause?

You too should explain the reasons for your expectations, the objectives, and why it’s important to achieve them for the company. This involves your sales force, who then understand their role and feel they are contributing to the company’s success.

Listening to Wishes: Every child prepares their wish list and sends it directly to the North Pole. Santa Claus then pays attention to each one to best meet the children’s expectations.

You too, listen to your team! To motivate your sales reps, it’s essential to consider their requests, their ideas, and to communicate regularly with them. This also helps to identify any difficulties encountered so you can react quickly, and to understand the evolving motivations of your employees.

Stimulating Your Team: Few people know this, but at the end of the year, the elves compete: whoever makes the most toys wins the right to accompany the boss during the Christmas sleigh ride!

Challenge your sales reps to stimulate and motivate them. In over 80% of cases, challenges significantly increase a company’s revenue. They help mobilize teams and create real sales momentum. Discover how to organize an effective challenge in 4 steps.

(To easily create your sales challenges, download our White Paper “Sales Challenge”: How to Create a Motivating Sales Challenge in 2019)

Being Straightforward: Our bearded friend always takes one and the same path: the chimney (well, the door sometimes if you don’t have a chimney). So we know where to expect him, and he doesn’t give us any unpleasant surprises.

For your sales reps, it’s important not to “beat around the bush” in your sales management: be clear and precise, so as not to leave room for confusion, a source of demotivation and decreased performance. Clearly explain your expectations, objectives, and the means available to achieve them.

Proof that Santa Claus is an ideal director: Have you ever seen an elf complain about their boss?

The entire Incenteev team wishes you a very happy holiday season!

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