Sales Performance: how to Communicate Better Digitally (3/4)

Well-managed and developed internal communication across all your teams ensures sales performance. Belonging to a community, smooth exchanges, more informal feedback, and facilitated teamwork are keys to sales performance.

Communication is the Glue of your Organization

Communication is the glue of any organization. Internal communication is still too often reduced to a few emails, a chat during a coffee break, or a monthly debriefing. It is often top-down and does not allow for a participatory, bottom-up, or cross-functional system. Communication unites, energizes, builds coherence, facilitates, and streamlines the processes of your sales teams. The faster, easier, and more informal your communication, the more time your teams will save, the more they will help each other, and the more they will feel part of the same entity. This virtuous cycle will gradually become a true driver of sales performance. Strong communication will activate almost all levers of intrinsic motivation. Autonomy and progress through mutual aid and process streamlining, and social connections through a sense of belonging and recognition from other team members.

Email: Useful but Overwhelmed…

Email is the world’s primary digital communication tool. Every day, nearly 215 billion emails are sent worldwide. In business, email is useful when formal information needs to be communicated or important documents sent. But it remains a top-down and individual means of communication. A newsletter sent monthly to your teams will only generate a low read rate and probably no feedback. Cross-functional and bottom-up communication is difficult with emails. How can you create reactions, enthusiasm, and participation within a team? Individuals today seek interaction and sharing. Whatsapp, Viber, Facebook… so many tools offering spaces for easy communication. Why not apply the same methods in business?

Create Real Communities and Develop your Sales Performance

Several solutions are available to reinvent your internal communication. Enterprise social network, Chat, management platform… These tools allow you to create collaborative and engaging discussion spaces. The exchange format then becomes more informal, faster, and your teams will gradually free themselves from traditional communication patterns. You can use these spaces to share multimedia content, best practices, or motivate your teams with a daily quote, for example! In addition to being able to communicate more informally with your teams, your sales representatives will interact much more with each other. Helping a colleague solve a problem is highly motivating because it fosters a sense of recognition. So, leverage this interactivity to develop cohesion within your teams and their well-being at work, as this will directly impact their sales performance.

With Incenteev, you can create multiple exchange spaces where your teams can express themselves freely. Multimedia sharing, best practice sharing, comments, or even surveys; more than just communication, you create real communities.

Discover all the keys to digital motivation in our ebook: creating a highly motivated team in the digital age