How to train your sales teams using digital tools?

Training is an essential mechanism in all organizations. It is important to develop your teams’ skills and knowledge. It impacts motivation and sales performance because feeling like you’re progressing is a real driver of engagement. Without this sense of progression and development, your teams will lose their overall motivation.

Training is a powerful tool for sales performance

Gamification plays an important role in training because it allows teams to engage naturally and enjoyably. Furthermore, it helps achieve a higher information retention rate. Today, training is still most often in-person. It takes place over a few days a year as part of seminars or general conferences. This practice presents several problems as it requires blocking off days and organizing large events. Moreover, knowledge retention will be low because practice will not be daily and thus quickly forgotten.

Just like e-learning, which often consists of large blocks requiring several hours in front of a computer, in-person training is not the most suitable today. We live in a society where information circulates faster, more and more, and more spontaneously. So much information that we are naturally less inclined to take the time to learn, understand, and retain. Fortunately, new digital formats address these issues. Their use will develop your teams’ motivation and sales performance.

New Digital Training Formats

Microlearning

Microlearning is a training or learning modality in short sequences of 30 seconds to 3 minutes, using text, images, and sounds. Most often, this term is used in the field of online learning. These short formats are a good way to train your teams daily in a fun way. Furthermore, daily practice promotes knowledge retention. It is on this principle that the language application Duolingo operates, and the method has become globally recognized and appreciated. More than 110 million users used the application in 2016.

Quizzes

Quizzes are also increasingly used and appreciated by companies. Incenteev allows you, among other things, to create quizzes yourself and share them with your teams daily on their phones. Short, fun, with possible rewards at stake, quizzes are ultra-powerful digital training tools that will motivate your teams daily. Between two appointments or during lunch breaks, all slots are good for learning!

Incenteev Quizzes

Video

“A picture is worth a thousand words”. Did you know that? Then use video to improve your sales performance.

The use of video support is essential for digital training. Webinars, MOOCs, or themed videos are excellent ways to train or raise awareness among your teams on diverse subjects. Generally 15 to 30 minutes long, there’s no time to get bored. Video is a particularly popular medium with sales teams. It allows for easy retention of information. The medium is fun, mobile, and easily shareable. For example, publish a weekly themed video from Booster Academy for your sales teams or a MOOC on sales management from 360 learning. They’ll quickly find they can’t do without it!

These digital training tools are excellent motivational tools for your teams. They allow them to become more autonomous in their training by discovering new subjects, and by sharing videos or webinar invitations themselves. Your teams will feel that they are progressing daily, that you want them to grow, and this feeling is a powerful intrinsic motivator.

These digital training tools are excellent motivational tools for your teams. They allow them to become more autonomous in their training by discovering new subjects, and by sharing videos or webinar invitations themselves. Your teams will feel that they are progressing daily, that you want them to grow. This feeling is a powerful driver of intrinsic motivation and sales performance.

“Tell me and I forget, teach me and I remember, involve me and I learn.” – Benjamin Franklin

Find all the keys to digital motivation in our ebook: how to create a highly motivated team in the digital age