Leadership and Social Media: Innovative Strategies for Leaders – Sylvie Lachkar

Why Leaders Must Engage on Social Media

Sylvie Lachkar explains that, although some leaders are still skeptical about the importance of social media, its potential is immense. In a world where buyers and decision-makers conduct online research before any contact, being visible online becomes crucial. Social media, particularly LinkedIn, allows leaders to stay connected to their audience, maintain a trust relationship, and demonstrate their expertise.

Overcoming Obstacles to Digital Engagement

For many leaders, a fear of appearing inauthentic or awkward limits their proactive use of networks. Sylvie recommends demystifying this approach: it’s primarily about communicating naturally and showing genuine interest in clients’ needs and successes.

The Art of Content: Creating Conversations

Rather than limiting themselves to sharing corporate content, Sylvie advises creating conversations around topics that interest the audience. Authentic interaction helps strengthen client relationships and give visibility to the company. At SAP, internal sharing tools encourage employees to contribute to this dynamic, while adapting content according to personal sensitivities.

The 4 Pillars to get Started

Sylvie summarizes the basics for a leader who is starting on social media:

1. Define your personal image,
2. Be visible to your audience,
3. Actively listen to needs and opinions,
4. Create conversations rather than just one-way content.

By following these steps, every leader can build a strong online presence, maintain trust with their audience, and strengthen their company’s reputation. For Sylvie, social media is an essential lever to align leadership and digital impact.

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