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Date
1 January 2018
Author
Delphine Duclos
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The growing importance of technology in our daily lives is concerning. Its detractors constantly evoke a cold reality, where people would only live and communicate through screens. However, the exponential development of mobile technologies offers certain advantages, especially for businesses.

The last 30 years have been marked by constant progress and sometimes brutal changes in the field of mobile technology. Our laptops and smartphones are now much more powerful than NASA’s were just 60 years ago. The internet, meanwhile, has allowed people to connect more easily, collaborate, or share data from one continent to another, and instantaneously.
The benefits of the internet for both professionals and individuals are therefore well-established, despite the pessimistic predictions of those who foresaw its downfall in the 1990s.
We now take for granted the immense range of possibilities offered by the web and mobile technologies. But it’s time to fully exploit their potential to improve the results of your business.
The era of desktop devices, starting with desktop computers, is truly over. Mobile applications account for 50% of the time users spend on their digital devices. This percentage increases even further among 18-35 year olds, signaling a fundamental trend: mobile usage continues to spread and establish itself in our private lives as well as in our workplaces. What if we finally stopped viewing our smartphones as a problem to be solved and instead recognized the full extent of the opportunities they offer businesses?
1. Enhance the availability of business data
Smartphones and laptops allow your employees to store a significant amount of data and access it anywhere. Your sales teams can also train remotely, thanks to micro-learning platforms integrated into their digital work environment.
2. Promote employee mobility
Bulky and noisy desktop computers with thick screens and wired printers are a thing of the past. The smartphones that have replaced them allow your team members to move around and connect to the company network whenever and wherever they wish.
3. Consider global expansion
The digital transformation of businesses forces us to rethink the notion of borders. Mobile technologies allow you to deploy your commercial offerings, your communication, and even your human resources across the globe.
They can also support this global development by facilitating the collection, secure transfer, and analysis of your business data.
Mobile technologies not only enhance the availability, mobility, and global development of your business. They also allow you to support your company’s digital transformation, with tools specifically designed to meet its needs. When used effectively, mobile applications can:
- Improve your company’s business processes;
- Strengthen your competitive advantage;
- Increase the productivity of your sales team and the entire organization.
The advancements in mobile technology are not only changing the way we work. They are also transforming our jobs and our increasingly digital work tools. Sophisticated mobile platforms can now manage the daily tasks of a business, provide a framework for gamification, and enable the deployment of micro-learning. It is therefore time to fully leverage what these new technologies can offer your business!
Tags
Date
1 January 2018
Author
Delphine Duclos