Sales Performance: Can a Beard Help Close Sales?

The American firm CG Consulting, specializing in sales performance, states definitively that salespeople with beards are more successful at signing contracts than clean-shaven salespeople.

This firm conducted this study over four months, between September and December 2014.

They based their findings on a panel of two hundred salespeople, half of whom were bearded and the other half clean-shaven, and analyzed their sales performance.

Sales Performance: Study Results

They pitted the two types of salespeople against each other. The clean-shaven salespeople were the first to visit clients. In 80% of cases, at the end of the meeting, the salespeople left empty-handed.

Then it was the turn of the second type of salespeople, the bearded ones. In 90% of cases, the bearded salespeople left the meeting with a signed contract.
However, CG Consulting noted an exception: salespeople with “three-day stubble” were not necessarily more successful at signing than clean-shaven salespeople.

They explain this phenomenon by the mature and self-assured appearance that bearded men have, compared to clean-shaven individuals who look more youthful and therefore inspire less confidence.

So you know what you have to do: ask your salespeople to grow beards to gain even more clients.

And if, on your way, you pass a calendar, also check what day it is… April 1st!

We apologize, but the temptation was too strong not to play an April Fool’s joke on you.

In the meantime, you haven’t lost everything; to secure more signed contracts, there are genuine ways to boost your sales team’s performance, such as challenges. Incenteev helps you engage your salespeople to keep them motivated all year long.

Discover How to Boost Your Sales with Incenteev