Sales Management: The 8 Essential Qualities of a Good Manager According to Google

How to measure the importance of a manager in an organization? Very simply, you can do like Google and eliminate management positions to find out. They regretted it: but in this way, they were able to prove that the manager is essential for the proper functioning of a company. There’s one last step to climb: the one that separates a manager from a good manager. Google therefore launched a qualitative survey among its employees to identify the main missions of sales management.

According to the results of this survey, a good manager:

1. Is a good coach

Which means he pays particular attention to each member of his team and is able to help them grow.

2. Empowers and encourages initiative

He does not micromanage, meaning he is not constantly looking over his subordinate’s shoulder, monitoring every action.

3. Shows interest in the well-being and success of his team members

It’s in the manager’s interest: if his team members are happy, they will be more productive. Furthermore, he is supposed to help them improve.

4. Is productive and expects results

A good manager knows how to use numbers to be productive and guide his team’s efforts in the right direction.

5. Is a good communicator:

He listens more than he speaks and makes transparency an important principle of his management. By sharing information, he gains the trust of his employees.

6. Helps develop the careers of his team members

Regularly hold career check-ins: this involves both fostering growth and offering new opportunities. Without prospects for advancement, what motivation is there?

7. Has a clear vision for his team

The manager is a GPS: he guides his team from point A to point B. It’s better if his sales team knows where point B is; they will be more motivated to get there.

8. Has key skills that are recognized by his team

A manager’s legitimacy comes from his skills and experience: if he is the best, he can legitimately help and develop his sales team.

These 8 qualities are not necessarily easy to possess. If you are a manager and want to know where you stand, know that your employees inevitably ask themselves these 4 questions:

• Does he care about me personally?
• Is he demanding?
• Does he have a vision, and if so, what is it?
• Can I identify with him?

By asking yourself these questions, you will get an idea of how your teams perceive you.

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