The Secrets of a CEO – GéRald Karsenti
Explore authentic leadership with Gérald Karsenti: building high-performing teams and drawing lessons from great historical leaders!
Get up and Negotiate! – Nicolas Caron
How to succeed in a business negotiation without a power struggle? Discover Nicolas Caron's fair price method.
Prospecting: The Revolutions – Toinon Georget
How to Modernize Your B2B Prospecting? Discover Tips from Toinon Georget - Founder of Waalaxy
Sales Coaching: Mistakes to Avoid
Sales coaching is essential for talent development and retention. It's a key method to support your employees in continuous learning in their role, serving individual and collective performance. What are the pitfalls to avoid?
Sales Challenge: 3 Essential Tips for Success
Are the mechanics of your sales challenge a bit flawed? Our tips for guaranteed success: define the optimal duration of your sales challenge, invest in fun and originality, and implement high-quality engagement.
Healthcare Sector: How to Align Your Pharmaceutical Representatives with Your ‘Beyond the Pill’ Strategy
The pharmaceutical market has changed. Promoting the 'simple' molecule in the form of medication is no longer sufficient: it is about offering a true patient care journey. How can you align your promotional forces with the objectives of a renewed sales strategy?
Product Launch: Glybera (Drug) Case Study
Glybera was supposed to herald the beginning of gene therapy. Despite convincing clinical results, this drug suffered a bitter commercial failure at its launch, due to its prohibitive price (approximately 1 million euros per patient). What commercial lessons can be drawn from this?
Resilience and Performance: The Ariane 5 Example
Competition from certain manufacturers (SpaceX) threatens Ariane 5's dominant position. However, strong innovations help maintain the competitiveness of the future Ariane 6 and illustrate the European launcher's ability to reinvent itself in a pressured market context.
Sales Performance: Big Data, Analytics, and a Culture of Transparency (3/3)
Since the Big Data revolution, commercial enterprises have faced a cultural, organizational, and strategic transition. How to steer your commercial enterprise towards a Big Data vision while motivating your sales force to achieve their performance goals?