Sales Force: Engage Your Sales Team with Incenteev | Viareport Interview [Video]

Viareport, a publisher of financial applications and software founded in 2005, with 70 employees and a turnover of 6 million, uses Incenteev to energize its internal sales force.

Stéphane Da Mota, Sales Director at Viareport, explains how he uses Incenteev to communicate effectively, boost sales, and drive his sales representatives to performance.

Watch the video interview here:

What challenges do you use Incenteev for?

“Our primary challenge is to better manage and streamline our sales challenges and competitions. With Incenteev, we are also working on a second, even more important challenge, which is to communicate fluidly and in real-time within the team through a vertical internal social network that highlights the sales function.”

How do you use Incenteev to address these challenges?

“We have about thirty users on Incenteev. As Sales Director, I push out managerial information: I comment on sales activity, I post and analyze figures, and obviously I challenge my sales team. For the rest, Kelly, our Marketing Officer, administers the platform.

She manages and animates sales competitions and creates quizzes on specific offers to revitalize them. She also creates short videos on successful client signings, simply by filming a sales representative explaining the signing in detail, the reasons for choosing Viareport, etc. This way, we can benefit all other sales representatives and share best practices. Finally, she publishes information on the platform about competitors, new offers, Viareport news, and marketing information (new sales presentations or new materials available to them). Incenteev is therefore a very good means of communication for us.”

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What do you like about Incenteev’s approach?

“As software publishers ourselves, we appreciate the Incenteev platform for its ergonomics, its ‘user-friendly’ aspect, but also because it is ‘full SaaS, full Web’. We also appreciate the ease with which it integrates into the IT landscape: it doesn’t involve CRM, sales management, intranet, etc. It’s an original platform for energizing a sales force, which can be easily added and implemented.”

What benefits do you gain from using Incenteev?

“The first benefit is having improved communication: today, thanks to Incenteev, we have developed immediate communication, and thus avoid the constraints of email. We share information in real-time on any subject: news, updates on our offers, competitive analysis, internal results, etc. For us, this is truly a strong point.

The second benefit is that Incenteev drives my sales representatives to excellence and performance. Firstly, thanks to the challenges, but also because using such a tool encourages everyone to surpass themselves and perform, so that it is visible to everyone on the platform.”

Why would you recommend Incenteev?

“I already regularly recommend Incenteev to my fellow Sales Managers. The main reason is to offer a communication tool dedicated solely to the sales force. I indeed believe that this explains the success of the Incenteev platform within Viareport.”