What’s next for sales organizations?

What challenges do you expect to face in the coming years? Incenteev shares the results of a Hubspot survey.

Read the original survey in English: blog.hubspot.com

New Challenges for Sales Organizations

At Incenteev, we are already thinking with our clients about the future challenges for sales organizations. What are your main concerns? Discover the preliminary results of a survey conducted by Hubspot on the difficulties sales teams are facing today more than ever before!

The chart below illustrates the sales activities that are becoming increasingly difficult to perform – and those that are easier than before!

It’s important to note the positive aspects of these figures: the use and integration of new technologies into the sales process is happening more quickly and easily today. This is largely due to the evolution of platforms that support all areas of sales and the ergonomic design efforts made for simpler data analysis. They are no longer just simple digital tools but true growth accelerators. This is one of the key challenges for Sales Organization 2.0: transforming these technologies from mere external tools into internal platforms to be fully integrated into the sales team engagement strategy.

However, the evolution of how to engage a prospect remains the main trend. The entire customer relationship is being modified as a result, and we must react accordingly. Does your sales organization follow the same trends? Is it adapted to the new patterns emerging and ready to evolve profoundly to adapt to a new market?