"Within the first few months, over 20% of our revenue was already generated by the program. "
Marie-Joséphine Beguin
Reading extract
LG Electronics, a major player in HVAC (heating, ventilation, and air conditioning) solutions and energy management technologies, has successfully strengthened the engagement, competence, and loyalty of its professional installer network in over 15 European countries through a structured strategy and innovative tools.
✔️ Objective: To transform a dispersed network of installers into active, competent, and motivated partners focused on the most high-performance HVAC solutions on the market.
✔️ Approach: Continuous training, field support, educational content tailored to the real needs of installers, and interactive engagement tools.
✔️ Key Results:
- More than 20% of the turnover generated in the first few months came directly from the installer engagement program
- Measurable improvement in participation in training programs.
- Strengthening of installers’ technical skills.
- Increased adoption and recommendation of LG HVAC systems by HVAC professionals.
In a context where installer expectations are evolving rapidly—between the need for upskilling, simplified access to information, and rewards for expertise—this case study details how LG structured a sustainable engagement strategy that generates both value for its B2B partners and consolidated business growth.
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