Company

Henkel

Category

Case studies

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"Incenteev has been instrumental in the success of our launch in 14 countries."

Franck Cama

AG Country Manager France-Benelux @ Henkel

Reading extract

In 2017, Henkel faced a major strategic challenge. They needed to quickly launch a new range of LOCTITE adhesives. This range was dedicated to universal structural adhesives. The launch targeted France, Europe, and the world.

The Incenteev platform enabled the deployment of a sophisticated yet easy-to-follow sales challenge. Thanks to webinars, numerous users across Europe were trained remotely. Its SaaS solution, integrated with client systems, automates indicators and provides real-time scores, reducing administrative workload and boosting engagement.

The proven results:

  • +31% sales growth for Loctite 30-90, a strategic product for Henkel Technologies
  • 190 connections per day on average
  • 8,453 micro-training sessions completed by participants

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