Category

Sales 2.0

Date

25 February 2026

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The Future of Sales in the Digital Age: Learn from Leaders to Transform Your Teams

The future of sales is being built today. Indeed, commercial transformation and innovation are redefining roles, channels, and customer expectations. Thus, to remain both effective and human, your sales teams must rethink their practices.

This whitepaper takes you to the heart of the transformations shaping the new sales forces: from managerial coaching to emotional negotiation, from onboarding to omnichannel sales, all the way to adopting commission-free models.

Discover Concrete and Inspiring Practices Through 10 Expert Interviews

  • Leroy Merlin: energizes its sales force through a multichannel strategy.
  • Touch & Sell: accelerates new hire productivity with an inclusive onboarding process.
  • Henkel: keeps sales teams engaged and motivated after each product launch.
  • Krauthammer: transforms sales management with a coaching-oriented approach.

With contributions from Gazprom, JCDecaux, DCF, Nespresso, MCR, Tilkee, and SalesTribe, you’ll receive exclusive advice on:

  • Engaging your direct and indirect networks
  • Transforming your sales managers into effective coaches
  • Discovering the best practices from industry leaders

Each case study offers a concrete, inspiring, and forward-looking perspective, accompanied by data to help you assess your own organization.

Explore more case studies and draw inspiration from our clients’ experiences

Download your free white paper and inspire your teams!

Cover of the white paper on the future of digital sales and sales coaching