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Soft Revolution
Conversations that decode the future of work
Every week, Roland Massenet, along with leaders, researchers, and entrepreneurs, decodes the transformations in AI, management, and neurosciences. Discover their conversations and receive the insights that deserve your attention directly in your inbox.
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Discover everything you need to know about neuroscience, AI, management and leadership of tomorrow
New 23 July 2026 49:41 Neurodiversity: 1 in 5 employees is neurodivergent—is your company ready?
Guest
Sabrina Ménasria | Founder @ Singularity TalentHost
Roland Massenet | CEO @ Incenteev & SoftWhat if neurodiversity were one of the greatest talent pools still untapped by companies?
Sabrina Ménasria explains why neurodivergent profiles represent an unsuspected asset for organizations, and how the lack of workplace adaptation can turn this potential into suffering.
Sabrina Ménasria is the founder of Singularity Talent and author of “Manager les Mad Skills.” After a career in major luxury houses and a High Intellectual Potential assessment that profoundly changed her perspective on her journey, she now supports organizations in the inclusion of neurodivergent profiles and the development of cognitive diversity.
New 28 May 2026 42:53 Are all your teams gaining productivity thanks to AI? – Le Nguyen Hoang
Guest
Le Nguyen Hoang | Associate Professor in AI Cybersecurity @ Télécom ParisHost
Roland Massenet | CEO @ Incenteev & SoftThis episode explores a challenge that few leaders dare to state clearly: investing in AI is not enough to ensure the entire organization benefits.
Out of 6,000 executives surveyed, only 12% believe that AI has actually improved their productivity. Meanwhile, the world’s ten largest fortunes come almost exclusively from the digital sector. Who is really winning?
Lê Nguyên Hoang — polytechnician, researcher, creator of the channel @le_science4all followed by 200,000 people — does not mince his words. Agentic AI, cybersecurity, employee surveillance, concentration of power, prompt injections: he deciphers the real issues that most management teams have not yet put on the table. A disturbing conversation — and one that comes at the right time.
New 14 May 2026 59:46 What if AI Makes Better Decisions Than You? – Olivier Sibony, Cognitive Bias Expert
Guest
Olivier Sibony | Professor @ HEC ParisHost
Roland Massenet | CEO @ Incenteev & SoftOlivier Sibony spent twenty-four years at McKinsey supporting the world’s largest organizations in their strategic choices. He co-authored Noise with Nobel Prize-winning economist Daniel Kahneman, and has devoted his career to a question most leaders prefer to avoid: why are our decisions so often wrong, and how can we fix them?
With AI, this question takes on a new dimension. One AI diagnoses breast cancer with greater accuracy than the best radiologists. Another predicts criminal recidivism better than judges. Yet another generates investment decisions that your analysts no longer question.
New 3 September 2026 57:37 Your Brain vs. AI: A Neuroscientist’s Expert Analysis – Marie Lacroix
Guest
Marie Lacroix | PhD in neuroscience @ Cog'XHost
Roland Massenet | CEO @ Incenteev & SoftNearly everyone who uses AI at work reports a personal efficiency boost. Yet only 5% of organizations that roll out AI at scale see a real gain in collective performance. A paradox that hides a much deeper risk.
In this episode of Soft Revolution, Marie Lacroix, PhD in neuroscience and co-founder of Cog’X, looks at what brain science teaches us about how we use AI at work. After a PhD at the Brain Institute on the link between sleep and memory (published in Nature Neuroscience), she chose to take cognitive science out of the lab and apply it to the business world.
Articles
Summaries and essentials
Our articles
Sales motivation: 9 levers that work in 2026
In France, only 8% of salespeople are truly engaged at work (Gallup, 2026)—and bonuses alone are no longer enough to reverse the trend. This guide breaks down 9 sales motivation levers that really work in 2026, with quantified results from real clients: +73% productivity at Gan Prévoyance, +20% to 25% revenue at Newrest.
How to Choose the Best Engagement Platform for Your Distributor Networks?
A distributor network often accounts for the bulk of B2B revenue, yet engaging it sustainably remains a challenge. Discover how to choose the right platform, activate the right levers, and measure the ROI of your partner network.
The 10 Best Sales Gamification Platforms: Comparison and Selection Guide 2026
Which Sales Gamification Platform to Choose in 2026? Comparison of 10 Solutions, Selection Grid, and ROI Calculation.
Sales Gamification: Definition, Real Examples, and Mistakes to Avoid
Everything You Need to Know About Sales Gamification in 2026 to Motivate and Retain Your Sales Teams and B2B Partners
Achieving Engagement with Your B2B Partner Network in 2026
Are your distributors truly engaged? Transform your B2B partner network into a real competitive advantage.
These 10 intelligences that transform the way you lead – Christophe Bourgois-Costantini
Discover how to develop the 10 intelligences for more aligned, intuitive, high-performing leadership with Christophe Bourgois-Costantini
Customized Training: The Manager’s New Role – Kevin Bouchareb
How is the manager's role evolving with AI, remote work, and personalized training? Discover Kevin Bouchareb's advice
Building your identity as a manager – Marie-Joséphine Beguin – Marketing Director Europe
Marie-Joséphine Béguin from LG shares her experience in building her identity as a manager and leading international teams
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