Masterclasses
Masterclasses in Managerial Excellence
Leaders, recognized experts and singular personalities come and share with you their vision of tomorrow’s company.
Join us every Thursday at 11:30 a.m. for inspiring discussions, and leave with an action to implement, a testimonial from a leader who has broken new ground and opened up new possibilities, or just a quote to re-engage your team from Monday!
Our most-watched masterclasses
Replay – Our top 4 masterclasses
10 March 2022 44:54 Leadership From Bankruptcy to Global Leadership: Hubert Joly’s ‘Human Magic’
Guest
Hubert Joly | CEO @ Best BuyHost
Roland Massenet | CEO Incenteev @ IncenteevUsing human magic as a driving force to become a global leader is the feat that Hubert Joly, a professor at Harvard, told us about when discussing his rescue of Best Buy. How, in practical terms, do you turn around a company on the brink of bankruptcy while incorporating kindness, fulfillment, and the search for meaning?
We talked about Feedforward, Darth Vader, Love Brand…
Hubert Joly’s favorite quote: “Work is love made visible” Khalil Gibran
6 June 2024 43:57 Leadership Leaders in times of crisis – General Vincent Desportes
Guest
Vincent Desportes | Former Managing Director @ L'École de GuerreHost
Roland Massenet | CEO Incenteev @ IncenteevReinventing leadership in the face of uncertainty was the challenge presented by General Vincent Desportes during our Masterclass.
He shared his experience of crisis management and strategic issues, emphasizing the importance of decision-making in the face of adversity and complexity in today’s world.
How to remain a strong leader while cultivating humility and resilience? We talked about authentic leadership, strategic resilience, and the art of deciding in the face of uncertainty…
General Vincent Desportes’ favorite quote: “When in doubt, decide.”
28 January 2021 54:55 You will rediscover management
Guest
Olivier Sibony | Professor @ HEC ParisHost
Roland Massenet | CEO @ IncenteevOlivier Sibony comes to give us scientific and cognitive keys to help us make better decisions.
6 May 2020 57:33 Manage Aggression in Negotiations
Guest
Christophe Caupenne | N/A @ N/AHost
Roland Massenet | N/A @ IncenteevInterview with Christophe Caupenne, one of the biggest French negotiating authorities and author of fascinating books on the subject, “Negotiator in the Raid”, or even “Small Guide to Counter-manipulation”. Christophe Caupenne was for 11 years the chief negotiator of the Raid, an elite unit of the national police force and took part in more than 350 operations of madmen, hostage-taking, mutinies, kidnappings in France and abroad. He is now the head of several companies, including Caupenne Conseil, and supports business leaders on subjects as diverse as negotiation, crisis management, communication and influence. The 3 main points covered during this webinar : 1. Understand what generates aggression in a negotiation 2. Understanding behavioral dysfunctions 3. The 3 management or bypass strategies
Articles
Summaries and essentials
Our articles
Sales motivation: 9 levers that work in 2026
In France, only 8% of salespeople are truly engaged at work (Gallup, 2026)—and bonuses alone are no longer enough to reverse the trend. This guide breaks down 9 sales motivation levers that really work in 2026, with quantified results from real clients: +73% productivity at Gan Prévoyance, +20% to 25% revenue at Newrest.
How to Choose the Best Engagement Platform for Your Distributor Networks?
A distributor network often accounts for the bulk of B2B revenue, yet engaging it sustainably remains a challenge. Discover how to choose the right platform, activate the right levers, and measure the ROI of your partner network.
The 10 Best Sales Gamification Platforms: Comparison and Selection Guide 2026
Which Sales Gamification Platform to Choose in 2026? Comparison of 10 Solutions, Selection Grid, and ROI Calculation.
Sales Gamification: Definition, Real Examples, and Mistakes to Avoid
Everything You Need to Know About Sales Gamification in 2026 to Motivate and Retain Your Sales Teams and B2B Partners
Achieving Engagement with Your B2B Partner Network in 2026
Are your distributors truly engaged? Transform your B2B partner network into a real competitive advantage.
These 10 intelligences that transform the way you lead – Christophe Bourgois-Costantini
Discover how to develop the 10 intelligences for more aligned, intuitive, high-performing leadership with Christophe Bourgois-Costantini
Customized Training: The Manager’s New Role – Kevin Bouchareb
How is the manager's role evolving with AI, remote work, and personalized training? Discover Kevin Bouchareb's advice
Building your identity as a manager – Marie-Joséphine Beguin – Marketing Director Europe
Marie-Joséphine Béguin from LG shares her experience in building her identity as a manager and leading international teams
Incenteev Masterclasses





