In 2010, Roland Massenet began to notice an intriguing phenomenon while managing a 50-person sales team: common management techniques (emails, weekly meetings, contests, challenges) were becoming less efficient.

As his sales reps spent exponentially more time with their eyes glued to their smartphones, they grew frustrated with the lack of access to their business tools and sales numbers on-the-go.

Then Roland met a digital native—Simon Vandendriessche—who believed that businesses needed to reinvent their established practices to adapt to the future. He was convinced that new mobile technologies could help these companies bridge the generational gap.

A few coffees (and a beer or two) later, they defined their vision: develop the first application of its kind to help managers coach their sales teams like professional athletes. INCENTEEV was born.

Compelled by the idea of tech-driven organizational change, Christophe Coevoet joined their mission to lead the development of the Incenteev platform. The founding team was assembled and ready to begin the adventure.