"There is good coordination, great teamwork, and good support."
Gildas Dubois
Reading extract
Incenteev x Groupama: Evolving Managers into a Manager-Coach Role
In a context of rapid corporate transformation, managers today must support their teams well beyond operational management. A study conducted by Vanson Bourne among more than 4,000 international executives reveals that nearly one in two leaders fails to anticipate how their sector will evolve in three years. This uncertainty reinforces the need for new management models centered on employee support and development.
It is within this dynamic that Incenteev supported Groupama, via its subsidiary Gan Prévoyance, to transform the role of sales managers through the digitalization of management rituals and the introduction of the manager-coach model.
A clear challenge: freeing up time for field coaching
Managers faced several challenges:
- Geographically dispersed teams
- A heavy administrative burden (reporting, process monitoring)
- Little time dedicated to individual support
- Sharply rising employee expectations
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