Company

SNCF - Newrest Wagons-Lits

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Case studies

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"This is the best managerial experience of my career!"

Benoît Vignon

CEO @ SNCF - Newrest Wagons-Lits

Reading extract

How to engage a network of 1,500 sales representatives in a remote management revolution?

Every year, companies invest considerable resources in digital and organizational transformation projects; however, in 63% of cases, these fail to reach their objectives due to a lack of adoption on the ground.

This figure is not inevitable, as shown by the solution implemented by Incenteev for its client Newrest Wagon-Lits. By mobilizing 1,500 onboard sales staff, working alone and spread across hundreds of trains throughout the country, a true revolution in remote management was achieved.

Thanks to Incenteev’s sales force change management platform, the client Newrest Wagon-Lits achieved key results in just a few months:

  • +13% in sales (exceeding sales targets)
  • +6 points in customer satisfaction (improvement in qualitative objectives)
  • 100% of management digitalized and modernized
  • Global team buy-in for the new way of working

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