Reading extract
Adopting a new CRM is a strategic and delicate project
As part of its strategic objectives, Orange decided to accelerate digital adoption internally, particularly the use of its Salesforce CRM. During the rollout, Orange noticed gaps in usage: not all teams or regions were using the CRM as intended.
To meet these challenges, Incenteev created Customer Links, a personalized e-learning platform to facilitate Salesforce training and adoption at Orange
Key results after 5 months
- 95% active users
- +83% CRM usage
- 7,500 training hours
- 73% time saved
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